Sales Email Campaign Sample 1
Sales Email Campaign: 50 Email Scripts
These are 2 emails I wrote to sell a potential client’s product. This was a test I had to complete as part of the interview/hiring process. It was one of the multiple writing tests that got me a job as a Senior Copywriter on the IWT team.
One Sentence Pitch:
50 Email Scripts is the course that lets you hack my inbox and steal 50 of my best email templates and word-for-word scripts on what to say and how to say it when it matters most.
SUBJECT: “What should I say?”
Here’s the gist of a lot of emails I get.
“Hey Ramit – I found out that an acquaintance of mine knows this very important person who I really want to connect with. What should I say to my acquaintance to get an introduction?”
Or “Hey Ramit – I found out through the grapevine that an internship spot is opening up at the company I want to work for. I know who the hiring manager is but I don’t have a relationship with him. What should I say in an email to him to get my foot in the door?”
Adorable. You want me to be your on-call email writer.
But think about it.
How many times have you sat staring at your keyboard wishing the right words would just come flowing out?
It’s a tragedy, really. You’re presented with an opportunity, but you’re at a complete loss for what to say and how to say it.
So you either whip something lame together and cross your fingers. (What most people do.)
Or you bail on the idea altogether and go do something to take your mind off the fact that you just blew a possible opportunity all because you didn’t know what to say.
Neither of those are going to get you the results you want.
But I know what will.
If you’re wondering if I’m about to tell you how you can get all of my answers to the “What should I say?” questions, you’re right.
But before I do that, I want to give you 5 email strategies that will improve your chances of getting a response from even the busiest people.
#1 – Write a compelling subject line. The subject line is the first, and sometimes the only, thing people read. And it’s your best shot at standing out from all the other emails clogging up the inbox. When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.
#2 – Be brief. Influential people are busy. And they get a lot of emails. Hundreds and sometimes even thousands a day. A one sentence intro about who you are and why the person should read your email is a great start. But that’s it. Don’t waste their time by telling them about some great new vegan restaurant you tried today. They expect that you want something from them so after your brief introduction, get to the point.
#3 – Focus on what’s in it for them. Let the person know what he/she is going to get out of it. Maybe you’ll give him exposure to an audience who buys what he sells. Maybe you’ll be able to make him look good to his boss. Or maybe you’ll just give him a chance to be involved in an initiative that means something to him. Find the benefit for him and highlight it.
#4 – Offer a clear CTA (call to action). Make the ask. You’d be blown away if you saw how many people end their emails to me with, “Yeah, so sorry for going on and on.” DELETE.
#5 – Test. If you want to see what’s working, do a simple test. Write 2 versions of your email. Then create an A group and a B group and send out the 2 versions. Which one gave you the best response rate? Go with that one.
Now, what do you do if you just want to cut out all of the blood, sweat and tears it takes to figure out what words work and just get your hands on scripts that have already been field tested hundreds of times over the past 11+ years?
You can click here to get my course – 50 Proven Email Scripts: How to Reach the Unreachable, Get the Ungettable, and Send the Perfect Message…Every Time.
In this course I’m giving it all up:
- 50 word-for-word email scripts that get noticed, make you look smart, and prompt fast responses
- a detailed analysis of every script, so you understand WHY each one works
- my private framework so you’ll be able to write an effective email no matter what situation you encounter today, a month from now, or 10 years from now
Here’s what you’ll learn:
- How to get a VIP to take time out of his busy schedule to meet with you. (Page 49)
- How to impress an interviewer before you even walk in the room. (Page 55)
- How to set up an informational interview. (Page 58)
- How to ask someone to be a reference for you even if you haven’t spoken to them in years. (Page 74)
- How to write a thank you email when the stakes are high. (Page 91)
- How to write an irresistible invite to friends that actually gets more of them to RSVP and attend your party or event. (Page 148)
Plus 44 more email scripts that are the answer to your burning “What should I say?” prayers.
I’m also going to teach you 7 essential strategies for writing emails that get responses such as the 5-Minute Straight-jacket Technique, The Ramit 1-2 Punch, and The UNODIR Strategy.
A lot of people underestimate the power of a perfectly crafted email.
They’ve been writing emails for 20+ years. What could they possibly have to learn?
A lot more than you think.
But just like everything else, if you don’t put a priority on testing what you’re doing – whether it’s working out or sending out resumes or writing emails – you’ll just go about your business thinking you’ve got it covered and miss critical opportunities to improve.
Lucky for you, as your test-obsessed surrogate Asian father, I’ve made it my mission to make sure every word of every email you write earns its way on the page so you get the results you want.
Email writing is a skill.
And when you learn how to write emails that work – emails that get responses – you’ll always have this super stellar secret weapon that you can whip out whenever you need someone to pay attention.
You can use your emailing powers to build relationships with VIPs, get your foot in the door at the company of your dreams, secure a top consulting gig, land a key endorsement, or get advice from a top player in your industry.
And the best thing about this course is that I didn’t just slap a bunch of sample emails in a doc and call it a day.
I went a step further than that.
Scripts are one thing. They’re highly valuable, and you’ll rarely find someone offering you tested scripts (because testing is hard). But I want to prepare you to write ANY email that you encounter.
So I combined the scripts in this book with never-before-released instruction on how they work so that you can have a framework to use for any email you write now and in the future.
Here’s a sneak peek at one of the emails and my feedback on why it works and why it doesn’t.
But you don’t have to take my word for it.
Here’s what a few of my students have said:
“I got my dream internship! It was pretty incredible, as I didn’t fit into the usual criteria or requirements of the job description but was able to sell myself as the perfect candidate. Honestly, I got the most utility out of the networking scripts and questions.“
“Used your e-mail script to reach out to someone I consider relatively famous in his line of work because I am interested in picking his brain about what he does. Doubted myself a long time but eventually pressed the send button. He responded a few hours later saying he would love to take the time to speak with me. I’ll be talking to them on Wednesday. Super excited about this opportunity. Thanks Ramit.“
“I reached out to a prior boss I haven’t seen in 4 to 5 years about a position I heard about at that company. All I had asked for was if I could still use him as a reference and his up-to-date contact info. He responded in less than a half hour. By following up and offering to keep him in the loop, he then responded with an offer for a letter of recommendation and an offer to send a personal email to the hiring manager on my behalf. Holy Crap! It really works…“
Email isn’t going away. But if you don’t learn how to use it effectively, then you’re going to continue to waste time, money and opportunities.
Wouldn’t you rather get it right, virtually guarantee a positive response to your most important emails, and then get on with your life?
To get instant access to this course — and for a full list of all the scripts I’m sharing from my personal vault — click here.
P.S. This is one of my most affordable courses. Still, imagine how quickly it would pay for itself with one email that could land you a big consulting gig, a meeting with a potential mentor, or your DREAM JOB.
SUBJECT: I’m giving you the password to my email account…
A couple of years ago I had this weird thought.
Because I have weird thoughts all the time.
And I wondered what would happen if I gave someone the password to my email account.
After reading all of the heartfelt emails from my mom telling me how I’m her favorite kid, what would they do?
If they were smart, they’d try and figure out how the heck I have the relationships I do – with editors, mentors, thought leaders – and how I’ve managed to get on some big radar screens over the past 11 years.
Because that’s where the gold’s at.
Everyone always says that the money is in the list.
I actually think it’s in my emails.
So, I’m opening up my inbox to you. (No, I’m not really giving you my password weirdos.)
But I am giving you 50 of my best email scripts on:
- How to set up phone calls with “higher-status” people so they make time in their busy schedule to talk to you. (Page 49 of my 50 Proven Email Scripts course)
- How to write a pitch for a consulting gig or a job interview. (Page 62)
- How to reach the unreachable by emailing their assistant. (Page 97)
Plus 47 more that are designed to help you build relationships, generate revenue and save thousands of hours.
You can get all of them in my course – 50 Proven Email Scripts: How to Reach the Unreachable, Get the Ungettable, and Send the Perfect Message…Every Time.
But I don’t just want to sell you something.
I want each and every one of my emails to be useful to you so I’m going to share a technique I invented and tested (in true Ramit fashion) in order to get more responses to my emails.
Before I get to that though, have you ever wondered…
How I’m able to get you to open my emails, even when you’re bombarded with countless other newsletters every day?
How I’m able to get in front of key players in all types of industries?
And how I’ve used email to build a strong relationship with my readers and bring in millions of dollars to my business in a very authentic and un-slimy way?
Years ago I learned some simple writing techniques that I practiced while I was at Stanford learning about persuasion, and then later tested out when I started building a list.
Now, with over 450,000 people on my list, I’ve had the chance to test and refine even more writing techniques.
Today I want you to get a sneak peek into my inbox so you can see the exact email scripts I’ve used to get in front of key players, save time, and get extraordinary results in my business.
The great thing about these scripts is that there’s no magic involved. They’re proven scripts that incorporate powerful psychological elements and they get results. All you have to do is use them.
If you want to get right to the course, here it is.
But I hope you stick with me, because I have story I’d like to share with you.
When I was in college, I co-authored my first book, Recruit or Die.
I wanted to get the book proposal perfect, so I emailed 8 of my mentors to get their advice on my 40-page document. These were people who liked me and had already proven on many occasions that they wanted me to succeed.
I wrote what I thought was the perfect email – it was well written, it had deadlines, and it had a very clear call to action.
I was shocked. I mean, these were my closest mentors and advisors and nothing I had sent had ever fell on such deaf ears before.
I spent about 5 minutes feeling put off. And then I realized that since I didn’t get a single response, I had obviously missed the mark.
So instead of giving up and saying, “Nobody loves me,” I rewrote the email. This time, I replaced my 500 words of detail, far too many questions, and a non-urgent deadline with this:
I’m working on a book proposal and wanted to see if I could get your feedback. Can I send it your way (I’ll include a few specific questions I’m looking for your thoughts on)?
Can you guess what the response rate was?
That’s 7 out of 8 people!
And, when I re-sent the original email back to them after I got their agreement, all 7 responded.
So what happened? And how can we use this lesson to write emails that get better results?
Think about your own inbox for a second.
When you get a really long and detailed email from someone, what do you do?
If you’re like me, you say “I’ll deal with this later.” But you never do.
Ever since that experience, I started using what I call the “pre-commitment” strategy, or Ramit 1-2 Punch. (I explain it in detail on page 30 of the course.) Because if you can give someone a quick and easy yes, not only do they appreciate that you’ve honored their time, but they’re also far more likely to provide the follow up you’re asking for. (Nobody likes to bail once they’ve already said yes.)
The critical takeaway is this: They all WANTED to help, but I made it too hard for them. Once I made it an easy yes, they were all in. Well, 87.5% of them were in.
Think about the last 10 emails you sent. How many times have you missed out on a response just because you didn’t know what to say and how to say it?
Imagine if YOU could get inside the head of the people you want to connect with.
You could get meetings with mentors, decision makers, and hiring managers while everyone else is left scratching their heads wondering why their emails are living out the rest of their days in the email graveyard.
You could turn people who once felt untouchable into friends.
And you could save yourself so much time that you’d be free to focus on your work, go out with friends, or, if you’re like me, eat chips and salsa in bed.
There IS a way to get inside the head of the people you want to connect with.
It’s called gold medalling in email writing.
But in this case, I’ve done all of the preparation and training for you.
Sure, you could try out your own scripts and cross your fingers that they work.
Or you could just use my proven word-for-word email scripts and watch the results roll in.
- How to use a pre-meeting update to impress any senior executive. (Page 56)
- How to get someone to be a reference for you even if you haven’t spoken in a while, even years. (Page 74)
- How to cold email a stranger for advice. (Page 61)
- How to set up an informational interview (Page 58)
- How to ask for an introduction. (Page 65)
- How to get an internship at a top company. (Page 88)
- How to get someone to respond to your email if they didn’t respond the first time. (Page 102)
- How to respond when you’re rejected by a busy person. (Page 107)
- How to write a thank you email when the stakes are high. (Page 91)
- How to write an irresistible invite to friends that actually gets more of them to RSVP and attend. (Page 148)
Plus, I don’t just give you the script. I share my actual analysis for every email, showing you where the email works and where it fails.
You’ll also get insider techniques I’ve never revealed publicly — ones I developed myself and tested with millions of emails.
To get instant access to this course — so you don’t have to waste another minute wondering, “What should I say?” — click here.
P.S. This is one of my most popular courses. It’s also one of my most affordable ones because I want to make this an easy win for you. Here’s that link again.
Sales Email Campaign Sample 2
Sales Email Campaign: Social Media Manager School
Note: Andrea Vahl and Phyllis Khare re-launched their Social Media Manager School program. I designed the launch, outlined the content, and wrote the opt-in pages, sales page, and promotional emails. They had over 4000 people register for their free training, which was 3500 more than they had the previous time, and they more than tripled the amount of sign ups for the program, which brought it comfortably over a 6-figure launch. The following emails were the first two sent.
EMAIL #1 – FULL LIST EMAIL WITH HEADS UP ABOUT SOCIAL MEDIA MANAGER SCHOOL PROGRAM
SUBJECT: Important Social Media Manager School Update
Woohoo! The kids are back in school and it’s time to start getting down to business.
Well, I’ve actually been working all summer but I did manage to take advantage of long days by the beach and pool and playing with my family too.
But that’s what’s great about being a social media consultant. There’s so much you can set up and schedule ahead of time so that when opportunities to play present themselves, you can take advantage of them.
Which is actually why I’m writing.
One of the projects I’ve been working on for the past 6 months with my good friend Phyllis Khare is Social Media Manager School.
We’ve been happily investing countless hours and an enormous amount of creative and financial resources to make this round of Social Media Manager School the best yet.
And when I looked at all of it today, I thought, “Hell yes, I did it!” Well, actually Phyllis and I did it, but Yes WE did it!
So, I wanted you to be the first to know…
Next Thursday September 12th we’re going to be offering a brand NEW series of trainings designed especially for Social Media Managers or Consultants, or those who want to be one.
In the training you’ll have access to reports, live calls and how tos that will help you serve your clients better and build your business more quickly. Then, at the end of the training, we’ll share exactly what’s happening this fall in Social Media Manager School. It’s going to be fabulous!
So, if you know you want in on this free training, keep a lookout next Thursday because that’s when we’ll be sending you info on how to access it.
I’ll share more details with you soon, but for now — just mark your calendar for September 12th.
EMAIL #2 – ANNOUNCEMENT THAT FREE TRAINING IS OPEN FOR SOCIAL MEDIA MANAGER SCHOOL
SUBJECT: I used to dream in Tweets…
I have it on pretty good authority that if given the chance, people would be thrilled to get paid to tweet.
I used to dream about it, imagining how great it would be to have my own business where I got to do what I loved everyday – talk, share and communicate with people in real time on topics that interested me.
What about you?
What if YOU could get paid to tweet and post and pin and share every day?
Not a bad gig, right?
Well, my good friend Phyllis and I have spent the past 5+ years getting paid to do exactly that.
In fact, we’ve been so successful in building our social media consulting businesses that we were invited to write the book, Facebook Marketing All-In-One for Dummies.
And now we want to share a lot of what we’ve learned over the years with you.
So, we’ve put together a free training course called “How to Get Better Clients, Boost Your Business & Increase Your Income More Quickly as a Social Media Manager or Consultant”
In this complimentary training you’ll learn:
- 3 steps to earning an extra $1k a month (and more) with clients you love to work with
- 3 steps to finding the right clients for your business
- the best (and often surprising) ways to bring new clients in the door
- how to find your corner of this lucrative market (it’s easier than you may think)
- what’s working and what’s not in social media (with a super cool infographic)
- 6 steps to becoming a well-paid and sought after social media manager or consultant
- and more!
This training is chock full of reports, super helpful and very cool infographics, tools, scripts, live training, and a very lively q&a call when we’ll spill the beans on all things social media.
So, if you’re a social media manager, or you want to be, check it out. www.socialmediamanagerschool.com.
P.S. And, of course, if you love it, SHARE it with your friends by clicking to tweet.
Here’s a deeper look into what I did and what the client said about working with me.
Product Launch Success: Authors & Social Media Strategists Increased Webinar Sign Ups by 3500 People and Tripled Their Revenue
Challenge: Andrea and Phyllis had a program they knew was great: Social Media Manager School. The people who had taken it raved about it, but it was a numbers game. They needed to get it in front of more people and learn how to communicate its value so it was an easy yes.
Solution: We took a detailed look at the product, comments from former students, and how it could be updated to reflect the ever-changing landscape of social media. Then we talked about their sales goals, their timeframe, and what they would consider a successful launch. I mapped out the launch from A-Z, including all of the training materials, titles, and dates they would be distributed. I created and managed the calendar and wrote the landing page copy, sales page copy, affiliate copy, AR copy, and all of the emails they would send for the duration of the launch. This freed them up to spend time reaching out to people in their network, update the content of the course modules, and of course, tend to the demands of their individual businesses.
Results: They had over 4,000 people sign up for their free training, an increase of over 3500 people. They grew their lists considerably, and they hit the 6-figure mark well before the cart closed, thereby tripling the revenue they had earned in the past. But maybe even more importantly, not only were they able to spread the word about their program to potential clients and their network, but now they also had a near plug and play system for the next time they did the launch. And, with just a few minor tweaks, they can continue to use the content and materials in various ways for years to come.
“I hired Melani to help me with copywriting and content creation for a launch I had in 2013. She created the entire launch outline, wrote the content, wrote the countless emails we sent, wrote the affiliate manual, and calendared every single item that was to go out and when for the entire duration of the launch. It’s exhausting just thinking about it! But, we had amazing results! I credit the success of the launch to Melani and her completely kickass e-mails and sales page copy. I actually got compliments on the great e-mails I was sending. Has anyone ever complimented you on an e-mail? We had over 4,000 people register for our free training and had a 6-figure launch for the first time in the 3-year history of the product. We couldn’t be happier with the choice we made to hire Melani. If you get the chance to work with her, take it.“
– Andrea Vahl