As part of the certification process for becoming a Certified Conversion Copywriter with CopyHackers, I was required to analyze an AR series for someone with a huge following and list. You can see how I approached it, the original version and how I improved upon it, and the reasons I did what I did. There was not an attempt at segmentation and this sequence could be much longer, but the first 5 – as the most important – were the focus of the analysis.

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