CLIENTS

HAPPY CLIENTS

“Working with Melani is one of the very best things I’ve ever done for my business. I’ve made her swear she’ll never leave me.:) Over the last 24 years, I tried repeatedly to hire marketing help but every single time I was disappointed. What a waste of money and time! The amount of bull out there in business development is truly astonishing.

Melani is amazing because she’s the very rare combo of a strategic analytic mind, a project manager mind and a creative writer mind. She’s so steeped in what works to build an ethical, profitable, efficient and mission driven business.  She’s seen and studied so much and she brings it all to our work together.

She’s lightening fast, meets every single deadline, and captures my writing voice, which is no small feat considering I’ve been honing it for 24 years. She’s full of brilliant ideas to realistically grow my business and so not only are my profits increasing and my work load decreasing, but I feel so less alone because I have Melani to brainstorm with. I somehow managed to find someone who thinks about my business almost as much as I do:) She even loses sleep over it, thinks about it while she’s running, and then comes back to me with great ideas.

If you’re looking for someone to organize and manage your business, market for you, write for you, and champion you and your work, I cannot recommend Melani highly enough!”

– Jennifer Louden, Best Selling Author, Teacher & Retreat Leader | Jennifer Louden.com


Hiro Boga“Working with Melani has brought ease, focus and spaciousness to the day-to-day of my business. Melani supports my business with as much care and devotion as if it were her own, bringing her heart, creativity, and formidable skills to my current and future projects. She is a marketing and strategic powerhouse, able to plan the various aspects of a marketing campaign with wonderful creativity and responsiveness. She executes ideas swiftly and accurately, with great attention to detail. And most of all she cares: about my clients, my vision, and the contribution my team and I make to the world.”

– Hiro Boga, Author, Teacher & Mentor for Creative Entrepreneurs | HiroBoga.com


Jenny Blake“Melani is one of the smartest, sharpest people I’ve ever worked with. She is thoughtful, highly responsive and much more than just a writer—Melani is a strategic thought-partner, idea generator, content marketing consultant, organizing ninja and business builder. Working with Melani was like having a business co-pilot for three months—I felt great relief in knowing I didn’t have to do everything by myself, and trusted her completely to help deliver my messages clearly, succinctly and with just the right amount of personality. Hiring Melani was the best investment I made in my business last year, and I would work with her again in a heartbeat.”

—Jenny Blake, Author, Coach, Speaker, JennyBlake.me


“Melani is one of my favorite women on the planet. Why? Because Melani ACTS on everything she learns and as a result, she makes huge leaps in her business and then passes that on to her clients so they can do the same. She’s a gifted writer, coach and communicator and she’s found a way to create an extraordinarily fun business that feeds her soul AND makes a significant difference in the lives of those she touches. She has tremendous courage, insight and heart. If you want an incredibly generous but “loving kick in the butt” writer + business and marketing coach to help you communicate your message to more people and get big time RESULTS, Melani is the way to go!”

—Marie Forleo, MarieForleo.com


“Melani is a godsend. She’s a masterful (and insanely fast) copywriter and brilliant marketing mind. But what I love best about working with her is her ability to cut through all of the clutter you hear in the guru echo chamber and distill what’s going to work for you — not the masses, but you. From her emails to website copy, in-depth content, course creation, launch campaigns, and laser sharp strategy sessions, she helps our clients market in a way that feels good to them, is aligned with their brand, and gets them measurable results. Do yourself a big favor: Hire her. Follow her advice to the letter. Watch your online business succeed. She’s worth 10x her rates.”

—Jason Miller, PeacefulMedia.com


“I love working with Melani! And whether it’s creating and managing our editorial calendar; writing awesome emails, Website copy, one-sheets, press releases, and other marketing collateral for clients; designing big launches with lots of moving parts; or helping map out and oversee a long-term marketing strategy, I know I can always count on her to deliver big. She’s highly responsive, fast, and super easy to work with. She also has a knack for nailing our clients’ voices, which is one of the most difficult things copywriters have to do. If you need a writer, just hire her and be done with it. She’ll take care of the rest.”

—Chelsea Berler, Owner Solamar Agency, SolamarAgency.com


Andrea-Vahl“I hired Melani to help me with copywriting and content creation for a launch I had in 2013.  She created the entire launch plan, wrote the content, wrote the countless emails we sent, wrote the affiliate manual, and calendared every single item that was to go out and when for the entire duration of the launch. It’s exhausting just thinking about it! But, we had amazing results!  I credit the success of the launch to Melani and her completely kickass organization, e-mails and sales page copy.  I actually got compliments on the great e-mails I was sending. Has anyone ever complimented you on an e-mail?  We had over 4,000 people register for our free training and had a 6-figure launch for the first time in the 3-year history of the product. We couldn’t be happier with the choice we made to hire Melani.  If you get the chance to work with her, take it.”

—Andrea Vahl, Author, Speaker & Social Media Strategist, SocialMediaManagerSchool.com


Kendall Summerhawk“Since working with Melani I can’t believe how much I’ve increased my income, how much FUN I’m having and how easy my marketing has become… even for me, an experienced marketer! In the first month alone we created a 6-FIGURE LAUNCH success—wow! The next month we created another 6-FIGURE LAUNCH success and we’ve been doing it over and over again for the past three years. Melani’s gift is in making marketing fast, simple and easy to do. Melani’s insight, intuition and straight-from-the-hip style are a blessing. Melani has my utmost gratitude and heartfelt appreciation for helping me truly take my business to the next level.”

—Kendall SummerHawk, KendallSummerHawk.com


“One tip Melani gave me during my last launch helped me bring in an additional 30k in just 48 hours. (Well, she’s actually given me a thousand tips, but this one was the most awesome.)”

—Sandy Grason, Author, Speaker, Coach, Co-Founder of the Mojo Retreat, SandyGrason.com


Todd Uterstaedt“I’ve worked with Melani on several projects and when it comes to strategy, content and messaging, I always know I’m in good hands. She spends a lot of time trying to understand what my goals are for my business – short term and long term – and then she maps out a plan to make it happen. What is most surprising about working with her is how responsive and quick she is. I never feel like I’m waiting on her to get something done and that’s a huge relief when you’re trying to get your new business off the ground. Part sounding board, part strategic business architect, and part wordsmith, I love having her in my corner.”

—Todd Uterstaedt, President From Founder To CEO, FromFounderToCeo.com


Andrea Guendelman“Melani is without question my go-to writer. I send her something multiple times a week, she always turns it around quickly, and it’s exactly, and far better, than what I was hoping for. She is so sharp when it comes to marketing and I love being able to talk through all of my ideas with her so that she can then help me turn them into viable and effective content marketing plans. Her organization, accuracy, responsiveness and brilliance with messaging have been critical to launching my new venture and keeping me on track. I’m so grateful for her partnership.”

—Andrea Guendelman, Attorney + Entrepreneur + Founder of BeVisible, BeVisible.soy


Kyle Durand“I’ve worked with Melani on several projects from website copy to course content, video scripts and more. She understands my customers and clients, she does her research, gets excited about my projects, and she always has valuable suggestions regarding marketing and copy. In addition to being a great and seasoned copywriter, she’s fast, easy to work with and always meets or exceeds my deadlines. I love working with Melani and enthusiastically recommend her to others.”

—Kyle Durand, Attorney, Entrepreneur and Founder OurDeal, PartnerRight, and Tax Receipts


Adam Chaloeicheep“I’ve worked with Melani on several projects in the student housing market and it was a great experience all around. As a busy designer for very well known brands, I’ve worked with a lot of copywriters and marketing consultants and Melani is the one I always keep in mind for my projects. She’s fast, responsive, and takes her work very seriously. She does her research and works closely with her clients to make sure she delivers exactly what they want. And she makes the whole process simple and always over delivers on her promise. If you want a copywriter and consultant who cares about your project and treats it as if it were her own baby, make your life a lot easier and get your message seen and heard by hiring Melani.”

—Adam Chaloeicheep, Strategic Designer & Brand Catalyst, ABCDesignLab.co


“We worked with Melani when launching our first website in support of our iPhone fitness app, SugarWOD. She joked she was a fast writer…she’s not kidding. We NEVER had to wait on her, which is huge when you’re used to working with contractors! Her writing has personality and a voice and that’s exactly what our brand needed. The best part about Melani is that, beyond her writing capabilities, she offers a point of view. She was a valuable contributor and sounding board as we thought through many business issues including naming our product, creating messaging for the App Store, and solidifying our value proposition. It also helps that she knows Crossfit and uses our app! We’d work with her again in a heartbeat.”

—Drew & Shayna Larsen, SugarWOD.com


Troy White“Melani has been an incredible ally to have at my side! She’s been instrumental in helping me launch a number of new projects and her copy is very compelling for the audiences we market to. If you want someone who understands marketing, understands how to sell via the printed or digital word, and knows exactly what to do to improve your cash flow – hire Melani now!”

—Troy White, SmallBusinessCopywriter.com


Lorrie Morgan Ferraro“Frankly I was VERY impressed at how quickly Melani turned out my copy and how EXCELLENT it was in the first draft. She’s like the Energizer Bunny with marketing mojo! A real find in the marketing and copywriting world of wanna-be’s.”

—Lorrie Morgan-Ferrero, RedHotCopy.com


Tara Powers“Melani is one of the most capable and creative writers and editors I’ve ever worked with. Whenever I have a writing project or a business and marketing question, she’s the first person I call. I can always count on her to create a project plan and craft copy that’s in my voice and that speaks directly to my clients. She’s also crazy fast, accurate, reliable, and willing to go the extra mile to make sure I get the results I’m looking for. In addition, she has a whip-smart marketing mind; so, when we work together, I’m not just getting words on a page, I’m getting marketing strategy and a plan to help me grow my business. I highly recommend Melani for any project management, writing or editing needs you have. Whether it’s full-scale launches, emails, Website copy, content, or marketing collateral (or anything else you can dream up), Melani nails it.”

—Tara Powers, Business Consultant & Trainer, PowersResourceCenter.com


Mary Van de Wiel“Melani is, without question, a one-off. Her business acumen is awesome. Her insights, creativity and kick-ass thinking gets you into top gear and gets you out front! Plus she is one energizing communicator. But more importantly she really understands what makes you tick, both on the inside and outside. Melani is able to zero in on exactly the issues at hand so you get a grip on exactly where you want to go. In addition to being highly talented, gifted, fun and fabulous to work with, her generosity of spirit is such a surprise and delight! I love working with her. It’s that simple.”

—Mary Van de Wiel, ZingYourBrand.com


Heather Andersen“When I hired Melani to help me launch my new business I thought I was just getting a copywriter. I soon discovered I was getting so much more. Part writer, part project manager, part marketing consultant, and part motivating force, Melani became a true partner. She took a sincere interest in my business and took great care in making sure that all of the copy she wrote was in my voice and in language that helped me connect effectively with my readers. Her turn around time was incredible – always delivering by or well before my desired deadline, which is critical when you’re launching a new endeavor. She also freely shared ideas about ways to market myself and position my business in ways that felt good to me. Maybe even best of all, I felt a personal connection with Melani. Even with a strong referral, it is a bit of a leap of faith to work with someone you’ve never met before, especially virtually; so, I really appreciated the bits of our personal life that wove into our email conversations. It made the connection more real. I look forward to working with Melani as I continue to grow my business and take on new challenges.”

—Heather Andersen, Executive Coach, VisibleImpactLeadership.com


cynthia staad“There’s a gem of a person on this planet and it’s Melani . She has helped my business and me tremendously. I came to Melani because I needed some help with an e-book I was trying to write. I went to her thinking I just needed some tips on writing structure and how to set up the sales flow but wow did I get so much more. Melani has two very strong skill sets, which go far beyond just being an excellent writer. She has an insightful and knowledgeable business and marketing mind and she’s also an incredibly talented consultant and visionary. You must know how to structure your launch and your writing to sell what you want to sell and Melani is a master at creating all of the pieces you need to make it happen. But just as importantly, Melani consulted with me on several occasions just to make sure what I was selling made sense to the core and purpose of my business and the kind of people I want to serve. That was priceless to me. She’s patient, passionate and really tries to get to the heart of what I’m trying to accomplish. I could not have written my first major piece of writing for my business without her. She truly made the process so easy and I just felt very “take care of” the entire way. Hire her!!”

—Cynthia Stadd, Owner and Chief Empowered Eater at Eat Empowered, EatEmpowered.com


Bria Simpson“Melani is, quite simply, the best of the best. Her marketing services and intuitive wisdom has helped me propel my practice of coaching entrepreneurs into heights I had not thought possible. She has an amazing ability to teach you how to focus on what really matters in marketing and what to let go of- so you can grow your business with ease. I can’t recommend her enough!”

—Bria Simpson, MA, Business and Marketing Coach, Author, BriaSimpson.com


Julie Smith“Before working with Melani, my marketing had become almost non-existent because I didn’t want to become too ‘sales-y.’ Melani supported me in seeing what set me apart in the marketplace while also allowing me to create a custom marketing and project plan that worked for ME. Her sharp wit and wisdom helped me gain clarity and reconnect with my mission while also taking the guesswork and fear out of marketing. I can’t believe I’m saying this, but marketing has actually become fun! I have a tremendous amount of respect and appreciation for Melani.”

—Julie Smith, JulieSmith.com


Melissa Anzman“Melani and I love design candy and word candy with equal vigor. That’s why when I need someone to help me work out my message, name a program, or plot out my world domination, she’s the one I reach out to. Words matter and when it’s your own baby, they can be hard to come by. Melani is able to ask the questions that get me to understand the core of my promise and then she adds the words that draw people in. Having a great design without Melani’s fabulous copy, defeats the purpose and decreases your results. Don’t let that happen to you. If you need a copywriter who’s creative, results-driven, and can nail your unique voice – hire Melani.”

—Melissa Anzman, Career Coachsultant & Launch Strategist – LaunchYourself.co


CASE STUDIES

A lot of awesome + a lot of heart, my clients are responsible for their own success; however, when we stir our little bits of genius together, an exciting type of magic happens.

Product Launch Success: Authors & Social Media Strategists Increased Webinar Sign Ups by 3500 People and Tripled Their Revenue

Challenge: Andrea and Phyllis had a program they knew was great: Social Media Manager School. The people who had taken it raved about it, but it was a numbers game. They needed to get it in front of more people and learn how to communicate its value so it was an easy yes.

Solution: We took a detailed look at the product, comments from former students, and how it could be updated to reflect the ever-changing landscape of social media. Then we talked about their sales goals, their timeframe, and what they would consider a successful launch. I mapped out the launch from A-Z, including all of the training materials, titles, and dates they would be distributed. I created and managed the calendar and wrote the landing page copy, sales page copy, affiliate copy, AR copy, and all of the emails they would send for the duration of the launch. This freed them up to spend time reaching out to people in their network, update the content of the course modules, and of course, tend to the demands of their individual businesses.

Results: They had over 4,000 people sign up for their free training, an increase of over 3500 people. They grew their lists considerably, and they hit the 6-figure mark well before the cart closed, thereby tripling the revenue they had earned in the past. But maybe even more importantly, not only were they able to spread the word about their program to potential clients and their network, but now they also had a near plug and play system for the next time they did the launch. And, with just a few minor tweaks, they can continue to use the content and materials in various ways for years to come.

“I hired Melani to help me with copywriting and content creation for a launch I had in 2013.  She created the entire launch outline, wrote the content, wrote the countless emails we sent, wrote the affiliate manual, and calendared every single item that was to go out and when for the entire duration of the launch. It’s exhausting just thinking about it! But, we had amazing results!  I credit the success of the launch to Melani and her completely kickass e-mails and sales page copy.  I actually got compliments on the great e-mails I was sending.  Has anyone ever complimented you on an e-mail? We had over 4,000 people register for our free training and had a 6-figure launch for the first time in the 3-year history of the product. We couldn’t be happier with the choice we made to hire Melani.  If you get the chance to work with her, take it.“

– Andrea Vahl

Business, Marketing & Money Coach Takes Business From Mid 6-Figures to Over 3 Million in Two Years

Challenge: Kendall had been a successful coach for years. But she was ready to make a giant leap. She wanted to become  more visible, create more programs, and earn significantly more income. A seasoned marketer in her own right, she knew she needed more structure and more accountability regarding her business goals.

Solution: I met with Kendall over 2.5 days to unpack every aspect of her business from what had been done before, what was currently in the hopper, and the big goals she had going forward. Over the next 3.5 years I managed every aspect of marketing her business. I created strategy, managed marketing projects and strategic deals, directed social media campaigns, designed launches, created day-by-day marketing calendars, managed affiliate relationships, wrote copy, and moved the strategic vision of her company and her brand forward.

Results: In the first month I worked with her I designed and carried out a launch that resulted in her first 6-figure day. Over the next 3.5 years I helped her create many, many more 6-figure launches, filled large events with comprehensive and detailed promotional plans, and helped secure her place as one of the top coaches in her industry. In the process she went from earning mid 6-figures to over $3 million in just over 2 and a half years.

“Since working with Melani I can’t believe how much I’ve increased my income, how much FUN I’m having and how easy my marketing has become… even for me, an experienced marketer! In the first month alone we created a 6-FIGURE LAUNCH success—wow! The next month we created another 6-FIGURE LAUNCH success and we’ve been doing it over and over again for the past three years. Melani’s gift is in making marketing fast, simple and easy to do. Melani’s insight, intuition and straight-from-the-hip style are a blessing. Melani has my utmost gratitude and heartfelt appreciation for helping me truly take my business to the next level.”

– Kendall SummerHawk


A FEW OF MY CURRENT & FORMER CLIENTS

Google
Meta Lab
IWT
Jennifer Louden
Jenny Blake
Life After College
Andrea Vahl
Susan Piver
Hiro Boga
Peaceful Media
Solamar Agency
Mark Groves
BeVisible
Copy Hackers
Jonathan Fields
Gabby Bernstein
Andrea J. Lee
Kendall SummerHawk
From Founder to CEO
Evoso
Entelligence IT
Dr. Neha Sangwan
SugarWOD
Steve Satterwhite
e5 Leader
Melissa Anzman
Adam Chaloeicheep
Erica Dhawan
We Are CCWA
Troy White
Lorrie Morgan Ferrero
Powers Resource Center
Melanie Benson Strick
Soulful Creations
The Rainmaker Institute
Stephen Fairley
Career Coach Institute
Howard Bernstein, P.C.
Eat Empowered


GHOSTWRITING

I’ve also ghostwritten for hundreds of clients over the past 20 years including….

Media Companies
Tech Companies
App Developers
New York Times Bestselling Authors
National Law Firms
Business & Personal Coaches
Government Consultants
Educational Consultants
Student Housing Organizations
Trainers