CASE STUDIES

FOR WHEN YOU HAVE AN
IMPORTANT STORY TO TELL

You’ve done brag-worthy work.

You’ve taken your client from here to next year.

You’ve given them your best and it shows.

But for some reason, you’re not showing it.

You’re trying to do all of the talking when a story would say more than you ever could.

That’s why you need Case Studies.

A well-crafted Case Study tells the “before and after” story of your client in words that paint pictures (and numbers) your potential clients and customers simply can’t ignore.

WHY USE CASE STUDIES?

Your clients want to know that you’ve already worked with people just like them – with companies who face similar challenges.

They want to know that you’ve tackled their biggest problems and have measurable and positive results to show for it.

They want to know that hiring you isn’t a risk.

What better way to show them what you can do than with a case study?

HOW DO CASE STUDIES WORK?

When you hire me to write a case study, here’s how the process works:

  1. I research your business or company until I’m blue in the face. I research your products and services, the markets you serve, and everything in between.
  2. You give me the names and contact information of one of your happiest clients who has agreed to be interviewed.
  3. You and I chat about this client or customer so I can have as much information about them as possible before I speak with them.
  4. I schedule the interview with your client. (Case studies work best when I work directly with your client.)
  5. I interview your client via phone or skype.
  6. I draft the case study and send it to you for approval.
  7. Once I receive your comments, edits and suggestions, I make the changes and then send it to your client/customer for fact checking and approval.
  8. Once the case study is approved, I work with you to make sure you’re using it to your advantage in all of your marketing communications.

It’s as easy as that.

The value of a well-written case study can’t be overstated. Your potential clients and customers WANT to read them. And you want to make their decision to hire you as easy as possible.

So, if you’re ready to add this powerful marketing communication to your strategy, or you already have a few but you know you need to do them more frequently, complete this form today to get started.